Karachi
I AM KARACHI Music Festival
In 2015, MAD School co-organized the 1st I AM KARACHI Music Festival. The festival aimed to rekindle and reclaim Karachi’s musical culture, with a focus on rebuilding the city’s socio-cultural fabric. It encompassed three key components: Music Mentorship, Music Dialogues, and the Music Festival. The festival’s operations were overseen by Hamza Jafri as the Programming Director and Nida Butt as the Artistic Director. During the festival, 60 renowned artists delivered over 90 hours of live music. This 5-day event emerged as the most well-attended music festival in recent memory, attracting over 60,000 attendees.